Sports Utility Vehicles (SUVs) are designed for both on-road and off-road drives. They are usually available with a third row seating option that can accommodate two additional passengers. They come with a huge trunk that can carry a lot of luggage and other travel accessories. This makes it very convenient for outdoor trips and family outings. They are suitable to explore remote places and forest area. SUVs are large in size, come with high ground clearance and upright body. Automobile industry has grown dramatically in the past decade and is poised to take India to a position of the being the next car hub of the world. Hummer, Ford, BMW, Nissan all have their SUVs lined up for Indian roads. And these are again just a few brand names in the market.
The craze for SUVs is increasing in India. Stand on any rooftop in an Indian Metro and you will surely spot a good number of SUVs zipping through the roads. The growth of the SUV segment being a lifestyle product is becoming a choice for the burgeoning upper middle class. SUV buyers in India are potentially between the age group of 35–55 years. SUV customers are generally well-travelled and aware of car brands from around the world. The cars are priced between 13 and 23 Lakh.
The Indian SUVs are divided in to three categories: Mid-size, premium and luxury.
Mid-size SUV
Mid-size SUVs are the most popular compare to other type. Spacious cargo area and exceptional towing capacity sets it apart. Tata Safari and Mahindra Scorpio fall in to this category.
The premium SUV segment
Cost ranges from 12 Lakh to 20 Lakh. More popular compare to other type as it is convenient and come with good engine. Maruti Suzuki Grand Vitara, Ford Endeavour,
Hyundai Tucson, Honda CR-V, Mitsubishi Pajero, Nissan X-TRAIL and Chevrolet Captiva are premium SUVs.
Luxury SUV
Luxury SUVs are expensive but provide equal comforts as Sedans. Audi Q7, BMW X3 & X5, Volvo XC90, Volkswagen Touareg, Mitsubishi Montero, Toyota Land cruiser Prado, Mercedes-Benz M-class and Porsche Cayenne are luxury SUVs.
Very few SUV models were available in India 3 years back which is half in number compared to present scenario. Below is the list of models which were available in 2005: Maruti Grand Vitara, Chevrolet Forester, Hyundai Terracan, Nissan X-Trail, Honda CR-V, Tata Safari, Mahindra Scorpio.
Thus, the increasing number of SUVs in the Indian market depict that SUVs are New, Hot, and Happening.
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